Funny Darth Vader Kid Volkswagen TV Commercial

Big companies are starting to discover that the key to a successful TV commercial isn’t to get it on TV, but rather to get it to go viral online. And you do that by putting together a creative force that knows what the public will love. Yesterday Volkswagen released a new TV commercial online (hint: you may see it this weekend on TV) that has more than 3 million views in less than 24 hours. The name of the TV commercial is “The Force” and it stars a kid dressed in a Darth Vader outfit that is trying real hard to get the force to work on objects in the house to no avail. It’s quite creative:

VW – The Force Darth Vader TV Commercial:

Update: During the Superbowl they only aired the 30-second version of this commercial. This 60-second version of the Darth Vader VW kid is so much better. We’re glad we were able to bring it to you before the Superbowl and have Stickied it so that you can enjoy it again… and again… and again…

The Force: Volkswagen Commercial

A pint-sized Darth Vader uses the Force when he discovers the all-new 2012 Passat in the driveway. This award-winning commercial first aired during the 2011 Big Game. Watch our 2012 Game Day commercial here:

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