One of the videos gaining a lot of traction on YouTube is one by Greenpeace titled “Lego: Everything is NOT Awesome” and it uses the song “Everything is Awesome” to help make its point. And what is that point? The video is trying to get people to protest Legos partnership with Shell. So to do that, they create a “Lego World,” set it to music, then destroy that world with oil. In its first 24 hours the video got 2.5 million views.
What do you think of this Greenpeace Lego video? Is it a great message (and delivery method) or is it overkill? Let us know in the Comments section…
Editor’s Note: July 10, 2014 – Since posting, Warner Bros. has successfully appealed to YouTube to get the Greenpeace LEGO video removed, using a copyright claim to do it. We have replaced it with another version. Be aware that this may end up being removed too. Let us know if that is the case – firstname.lastname@example.org
Editor’s Note: February 12, 2017 – The video was removed again and we found/replaced it with another link:
Greenpeace LEGO Video: Everything is NOT Awesome