One of the biggest viral videos so far this month is titled Kony 2012. In just 10 days, the video has received more than 80 million views. It is breaking viral records left and right which is impressive for a video that is 27 minutes long.
Kony 2012 is a very-well produced video about an issue in Uganda that, until now, has failed to gain traction. It is about leader Joseph Kony who runs the Lord’s Resistance Army, which is alleged to have abducted more than 30,000 children and forcing them into the army. Those that refuse are brutally murdered by other children. Those that agree are forced to kill their parents to prove their loyalty. This has apparently been going on for more than two decades.
The purpose of the Kony 2012 movement is to use public interest to capture Kony and bring his reign to an end. The goal is to have it completed by 2012.
Kony 2012 was produced by an organization called Invisible Children, which is leading the effort to capture Kony through viral campaigns. One of the group’s leaders, Jason Russell, helped produce the video and stars in it along with his son. Unfortunately, Russell recently (March 16) got some unwanted publicity when police detained him in San Diego for running around parts of the city nude while vandalizing cars and hitting the ground with his hands. Instead of arresting him, police took him to a mental facility for evaluation. It is theorized that he suffered a breakdown from exhaustion and lack of sleep since the Kony 2012 video went viral.
Below are three videos. The first is Kony 2012, the viral video that continues to amass millions of views a day. The second is an interview the Australia Today Show did with Russell. The third addresses a recent controversy where people are alleging that Invisible Children is misappropriating funds/donations made to them. Russell explains exactly how the money is appropriated and the importance of putting money into viral campaigns, like Kony 2012, versus sending it all to children in Uganda.
Whether you are a big fan of the movement or don’t like it, we welcome your comments.
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Australia Today Show Interview with Jason Russell
CNN Asks Jason Russell About the Finances