Would You Press the Red Button?

Imagine that you’re walking down the street and you see a big red button on top of a pedestal. Would you press it?

In the following video, TNT decided that they wanted to come up with a great concept for a video that could go viral to promote their expansion in other countries and them being an “action channel”. So they created this big red button, stuck it in a town square in a quite place in Belgium (where they were just launching) and placed a sign pointing to it that stated, “Push to add Drama”.

Here’s what happened when the red button was pushed…

Would You Press the Red Button?

A DRAMATIC SURPRISE ON A QUIET SQUARE

To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text "Push to add drama" invited people to use the button. And then we waited... Discover here what happened or visit http://www.tntdrama.com for more info.

TNT. We know drama.

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