Imagine that you’re walking down the street and you see a big red button on top of a pedestal. Would you press it?
In the following video, TNT decided that they wanted to come up with a great concept for a video that could go viral to promote their expansion in other countries and them being an “action channel”. So they created this big red button, stuck it in a town square in a quite place in Belgium (where they were just launching) and placed a sign pointing to it that stated, “Push to add Drama”.
Here’s what happened when the red button was pushed…
Would You Press the Red Button?