Would You Press the Red Button?

Imagine that you’re walking down the street and you see a big red button on top of a pedestal. Would you press it?

In the following video, TNT decided that they wanted to come up with a great concept for a video that could go viral to promote their expansion in other countries and them being an “action channel”. So they created this big red button, stuck it in a town square in a quite place in Belgium (where they were just launching) and placed a sign pointing to it that stated, “Push to add Drama”.

Here’s what happened when the red button was pushed…

Would You Press the Red Button?


To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text "Push to add drama" invited people to use the button. And then we waited... Discover here what happened or visit http://www.tntdrama.com for more info.

TNT. We know drama.

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