Unique Star Wars Game Promotion

It used to be that promotions for video games came in the form of game trailers, TV commercials, demos, and ads. But with the growth of viral videos on the Internet and the potential to reach millions, that is all changing. Take, for example, Star Wars: The Old Republic. The marketing team decided to try and create a viral video. So they staged a flash mob freeze, featuring characters from the game, in New York’s Time Square. First dramatic music starts playing then characters come out into the audience like they are going to battle. Some Jedi Knights use “the force”. In mid-battle, all the characters freeze. After several moments, dozens of people in Times Square suddenly pull out Light Sabers to battle each other. They all freeze too! Then, as the music ends, all the Light Sabers are put away and people go back to what they were doing like nothing just happened. The end result? It worked as the video is getting millions of views. Here it is:

Unique Star Wars Game Promotion

STAR WARS™: The Old Republic™ - Times Square Freeze Mob 12.20.11

Plainclothes warriors join the battle among Jedi and Sith in the first ever lightsaber freeze mob duel in the heart of New York's Times Square. Watch as over 100 fans joined the battle to celebrate the launch of STAR WARS™: The Old Republic on 12.20.11

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