The Black Mamba Film Starring Kobe Bryant

Nike is learning that spending some dough on creating a viral video can bring more traction (pun intended) than a 30 second TV commercial. Thus, we have “The Black Mamba” – a short film that stars Kobe Bryant (and some other stars that will remain nameless as you’ll see why). The film even slightly pokes fun at itself for its product placement. “Product placement (as a closeup of shoes is shown) gives us a bigger budget. Bigger budget means bigger explosions” at which point there’s a huge explosion. Will The Black Mamba be able to take out multiple villains and save the day? Or will he die from a fall off a big building while playing basketball on the roof? Here’s the answer…

The Black Mamba Starring Kobe Bryant

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