Lots of people believe that the reason people watch the Olympics is because of the sports. But that’s simply not the case. As NBC has proven, during its record-watched Olympic coverage, the real reason people tune into the Olympics is for the human interest stories. Forget the actual events, what’s important here is who the athlete is and what his/her history since childhood was. Did the athlete get beat up in 2nd grade? This is the information the American public wants to know. Knowing this, NBC has dug even deeper to get juicy stories of tragedy to success and it was all part of their Olympic coverage.
Here is a promo for the NBC Olympics that show some of its TV footage.
NBC Olympic Coverage – the Human Interest Story